Worked with the Craft Yarn Council to bring their 2024 Thanksgiving campaign to life. The campaign lasted from October 12th, leading up to Giving Tuesday on December 3rd, aiming to inspire consumers to create holiday-themed projects with yarn that they can give to others or donate to “Warm Up America!” during the festive season.

The theme of Yarnsgiving was “making with yarn and giving to others,” echoing the spirit of Thanksgiving and emphasizing the joy of handmade gifts. Consumers were encouraged to embrace the tradition of crafting heartfelt items to share with loved ones or contribute to charitable causes, fostering a sense of warmth and generosity during the holiday season.